blogs The Best Time to Post on Social Media

• 15 min read
• August 2022

The Best Time to Post on Social Media

Social media might seem like the best place to post freely about whatever is on your mind, and whenever the urge strikes you. For some, this might work, but for businesses who are trying to build their brand, a more strategic approach needs to be taken.

Every successful brand on social media has a schedule backed by data that determines the best date and time to post. Even the best social media posts won’t help your business if you don’t publish it in a timely manner. Publishing during peak traffic times maximizes the chances of getting your audience to pay attention.

Luckily, we have done the research and compiled the perfect social media timetables to schedule your content and heighten your exposure and engagement.

Best Overall Time to Post Social Media

Each social platform has its own advantages depending on goals, content types, and audiences. If engagement isn’t what you want, you need to rethink your social media goals and overall KPIs. Of course, knowing which day is the most engaged can also help you reach these goals.

We interpreted the data for each social network individually, but the highest engagement was on Tuesday, Wednesday, and Thursday at 9 or 10 am. Weekday mornings proved to be a successful time on most social platforms such as Facebook, Instagram, Twitter and LinkedIn.

• Best overall time to post social media: Tuesday – Thursday at 9 a.m. or 10 a.m.
• Best days to post on social media: Tuesday – Thursday
• Worst days to post on social media: Sundays

Best Time to Post on Facebook

Facebook is still the most used platform by marketers around the world, but with the most engagement in 2022, we’ll see some interesting changes. Mid-mornings have been dominant in recent years, but now it seems that early mornings are at the forefront.

Website users don’t directly interact with the back end of the site, but they indirectly interact with the elements developers work on through a front-end application. The development of the rear interface deals with storing and arranging data, and ensuring that the front interface works well.

Back-end developers work on tasks that can include the following:

• Best time to post on Facebook: Monday – Friday & Tuesdays at 10 a.m. and noon
• Best days to post on Facebook: Tuesday – Friday
• The worst day to post on Facebook: Saturdays

For the most part, the best time to post on Facebook is at 9 a.m. for high visibility, since this is when people typically start working and tend to go online.
The peak traffic on Facebook tends to be in the early afternoon

The peak traffic on Facebook is observed to be the highest in the early afternoon between 1 – 3 p.m. as people turn to take their lunch break.

Posting at 1 P.M. will get you the most shares, meanwhile publishing at 3 P.M. will give you the most clicks.

Best Time to Post on Instagram

With complex algorithms and the secrets behind hashtags, Instagram is no longer just a hobby. It has become science. If you’re one of those who want to break into Instagram’s stardom, you’ll want to know how you can take advantage of this platform. Before creating captions and delving into how to follow the right person, one of the key factors in attracting posts and getting meaningful engagement is identifying the best time to post to Instagram.

• Best overall time to post on Instagram: Mondays at 11 a.m., Tuesdays & Wednesdays from 10 a.m. – 1 p.m., and Thursdays & Fridays 10 a.m. – 11 a.m.
• Best days to post on Instagram: Tuesdays and Wednesdays
• The worst day to post on Instagram: Sundays

Posting at 1 P.M. will get you the most shares, meanwhile publishing at 3 P.M. will give you the most clicks.

Therefore, it’s important for any brand or business to not sleep on Instagram, as it can provide various benefits, like target audience. So, use the platform to highlight your product or showcase your brand’s unique design through infographics. There are endless ways to attract followers when posting different types of content on Instagram.

Therefore, it’s important for any brand or business to not sleep on Instagram, as it can provide various benefits, like target audience. So, use the platform to highlight your product or showcase your brand’s unique design through infographics. There are endless ways to attract followers when posting different types of content on Instagram.

Best Time to Post on Twitter

Twitter is a great place to get the latest trends, news, and conversations.

Brands that want to participate in trending topics need to be aware of the value of the brand at the right time. Twitter’s peak engagement hours have shifted significantly compared to last year, much more concentrated on weekday mornings and noon. This may reflect a growing interest in developing news and updates, as well as a desire for viral tweets and memes for entertainment.

• Best time to post on Twitter: Monday – Saturday at 9 a.m.
• Best days to post on Twitter: Tuesdays & Wednesdays
• The worst day to post on Twitter: Sundays

Best Time to Post on TikTok

The best time to post to TikTok is most often when people are awake and checking their phones before preparing for the day. The TikTok algorithm is designed to reward posts with a high level of engagement. The more video engagement you have, the more likely your post will appear on your viewer’s “For You page.” To achieve such a successful TikTok, you need to post when your viewers are likely to be interested in your video.

For best results, we recommend that you should post to TikTok when your viewers are most likely already scrolling. In other words, to find the best time to post, you need to know where your viewers are (timezone is important), and when they are online. Being able to reach a wide audience with TikTok isn’t just about posting. Posting frequency can also affect how content is shared across the platform (TikTok recommends posting 1 to 4 times a day).

To find a posting schedule that will satisfy both the TikTok algorithm and your fans, watch your performance carefully until you find how often it works. However, depending on the time and day, it seems to work consistently better than the other days. Also, if you’re building your audience from scratch, you may not yet have historical data to compare.

Sources – Sprout Social and HubSpot